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'China is to be studied, not feared'

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As the 20th anniversary of diplomatic relations between China and Singapore draws near, Insight talks to Foreign Minister George Yeo on Singapore's place in the orbit of a resurgent China.

TO CHINA'S leaders, Singapore is a bonsai in China's image - a miniature doppelganger similar in all respects save size.

Flourishing and fully grown to its tiny height, the Singapore miniature is often a source of inspiration and ideas to the giant republic - but it is never taken as a full-scale model.

'Sometimes, when they get frustrated with their own problems, they will ask themselves, how does Singapore do it? Let's check - they faced the same problems, they have the same culture, how did they solve it?' is how Foreign Minister George Yeo tells it.

He first heard the term after a senior Chinese leader used the word in conversation with a Singaporean businessman.

'He felt a little hurt when he mentioned it to me,' Mr Yeo recalls. The term struck the Singaporean businessman as dismissive.

'I said, no, some bonsai are very old, very precious. And if you see a beautiful bonsai, you can be sure that a lot of effort has gone into it,' he says.

He speaks with optimistic equanimity, a trait that also characterises much of his world view.

'It's not derogatory,' he adds. 'It's just a very realistic assessment of what a city state can do (for) a continental nation.'

Widely regarded as one of the finest diplomats in the region, Mr Yeo regards China, population 1.3 billion, with the studied fascination of a scholar confronting an ancient civilisation.

He thinks the behemoth bold and creative; to him, the country's re-emergence on the world stage is not to be feared, but to be understood.

Of 'Singapore-style condos'

THREE decades ago, when Deng Xiaoping made the decision to open China's doors to the world, Singapore was one of the first to get its foot in, unofficially at least, before official ties were sealed in 1990.

Its affluence relative to China's made the country a byword for success to an uncertain nation just rousing from its socialist slumber.

Mr Yeo remembers hearing a radio commercial in Suzhou in the mid-1990s, advertising 'Singapore-style condominiums'.

'Not a Singapore investment, but condominiums like the type in Singapore,' he recalls. 'So, in other words, the Singapore association had with it a certain association with quality, with modernity.'

For years now, Chinese delegations have been arriving in droves, scouring the details of the Singapore Government's policies, from housing development to water treatment to transport regulation.

But today, as China powers forward to new heights beyond the bonsai's reach, the interest level is waning.

'There was that period in China when they were sort of putting things together and Singapore looked attractive,' he says. 'But since then, of course, there's been a surge. Their cities have become bigger than ours; they have the Olympic Games and the Expo.'

'We have a URA urban centre, they got a bigger one; we got a concert hall, they got bigger concert halls. Everything is on a bigger scale, nicer, grander.'

The Chinese do return, episodically, for new solutions or ideas. The bonsai, after all, has achieved full bloom.

Singapore's generosity has not gone unnoticed, he says. This year, Singapore was loaned a pair of baby pandas, just the seventh country after the United States, Japan, Spain, Austria, Australia and Thailand to be shown the favour.

The Singapore Zoo wanted a pair, and the Chinese government was approached, he reveals. 'We had raised it earlier, but we were given a queue position,' he quips.

'Then as we were planning for President Hu Jintao's visit (in November 2009), we raised it again to them and they said, why not we make it a (20th anniversary of diplomatic relations) celebration?'

A long line of countries had registered their panda interest before Singapore, notes Mr Yeo. But China wanted the gift announced when the two countries' presidents met in Singapore. 'They intended it to be a very visible symbolic gesture of friendship,' he says.

For Singaporeans at large, 'it was big news. People got very excited', he recalls, with delight. 'I thought that (for) the public, that was the high point of President Hu's visit.'

Listening to Mr Yeo, it is clear that he considers it both an advantage and good fortune that Singapore is so innately similar to China, fostering an ease of understanding rare in a world so prone to getting diplomatic wires crossed.

As he puts it: 'We're happy to help them because, I think, we believe we're helping ourselves.'

What Singapore should fear when it comes to relations with China, says Mr Yeo, is only internal stasis. 'The key challenge to us is whether we're able to always be fresh and creative. If we're inert and rigid and stop sparking, then naturally we cannot sustain anybody's interest.'

Beyond Washington consensus

NOT every senior government leader is as sanguine as Mr Yeo regarding China's rise. Late last year, Minister Mentor Lee Kuan Yew incurred the ire of China's netizens when he said on a visit to the US that America must remain present in Asia to counterbalance China.

Cyberspace lit up as ultra-nationalistic commenters rushed to decry Singapore as a pawn of the US.

While Mr Yeo is similarly invested in the US' presence in the region, he has made it clear that he views China's coming prominence benignly.

He maintains that China is not an aggressive, imperialistic power; contrary to what some fear, its external agenda is merely to maintain a stable environment in which it can concentrate on internal governance.

Still, China's growing investment and links with developing regions like Africa worry many in the West. The Chinese may not have delusions of empire, but they will buy resources from wherever they can - no matter that the money lines a dictator's pockets, or fuels civil war.

They are also loath to impose moral strictures on rogue nations like North Korea, frustrating the old imperialist powers which believed in using their influence to bring about positive change in the world.

As Mr Yeo notes, the idea of 'positive change' has always carried the unsaid corollary of 'to become like us'.

In contrast, the Chinese tell their children 'don't get involved in other people's affairs', he says. 'Accept things for what they are, make a living, look after yourselves.'

In fact, he says that unhappiness over China's presence in Africa is due to the old - American and European - powers who 'thought Africa was their fiefdom'.

For colonial powers that did 'horrible things' to their African colonies, Mr Yeo says that the present talk of human rights is inevitably received as hypocritical.

But China's presence all over the world is significant beyond a shifting of power axes, he says, and matters on a philosophical level.

In recent decades, the 'Washington consensus' - that free markets, deregulation and political freedom are the way to development - has been the wisdom of the day.

But China is defying that consensus.

It refused to devalue the yuan during the Asian financial crisis of 1997, when the International Monetary Fund forced painful devaluations on Thailand and Indonesia.

Its economy barely slowed when years of lax regulation led to an unprecedented economic crisis in the US and Europe last year.

Perhaps most stinging of all: The country has staunchly held democratisation at bay, refuting the liberal precept that economic freedom must come hand in hand with political freedom, and capitalism with civil liberties.

Not that Mr Yeo thinks that the Beijing model will take over the world. China is not interested in exporting its model, he emphasises.

'But what it means is there are many models (of development) and you should find your own. If someone tells you, there's only one model, and it must be our model, (you will say) thank you very much, we are still looking,' he says.

'So psychologically, it has a very powerful impact.'

Mr Yeo does not put it in so many words, but for Singapore's leaders, long derided for denying a Western-style democracy in the city-state, it must feel like vindication.

Once it was predicted that liberal democracy would be the final model, the end of history. The Chinese are perhaps proving, to truncate Martin Luther King Junior's quote, that the arc of history is long.

Valuable lessons for both sides

LAST year, Singapore's trade with China came to $75.7 billion, outstripping trade with the US, which came to $66.9 billion, and inching up on the European Union trade of $86.8 billion.

Chinese delegations are once again coming in droves to Singapore, not just to study how its government works, but also the People's Action Party. The latter receives as many as four delegations a week sometimes, party members say.

Where once they marvelled at the good governance, now the Chinese are preoccupied with another aspect of this peculiar bonsai: urban politics.

Mr Yeo has called the PAP 'the most successful urban political party in Asia'. Lone among longstanding dominant political forces in the region, the PAP has not been ousted from office.

To him, unprecedented urbanisation poses the biggest political challenge for traditional parties. The Chinese Communist Party was formed when China was only 20 per cent urban. Now, with the population set to one day be 80 per cent urban, migration to the cities is tugging at the Confucian social fabric.

A similar urban disaffection has translated into votes for the opposition in Asian countries from Indonesia to South Korea to Malaysia, he notes.

Singapore does not have a rural hinterland, but the parallel he sees is the intense influx of immigrants.

'How do you create an organically healthy urban community? That requires a certain rewiring of social relationships so that people... feel that they are living in the village while they are living in the city.'

A social fabric that can stretch and shrink as populations evolve is the holy grail which neither Singapore, China nor any other Asian country has found yet, he says.

He does not foresee national elections in China, but notes that they are 'still experimenting'.

'If they want city dwellers to feel a sense of control over the immediate environment, we must give them a franchise, otherwise (they) are just being administered. Then it's just a hotel, not a home.'

As for what the bonsai can take from blooming China, Mr Yeo is most excited by the experimentation the Chinese are doing, most effectively by blithely upending old expectations.

Sprung from the assumptions of the developed world, the Chinese sometimes do things in strange ways. For example, 'they will put ice into wine'.

'The French, they will scoff, but they will still sell wine to China, right?'

'You know,' he laughs, 'sometimes it's quite nice to have a cube of ice in my wine when I'm thirsty. It cools down the wine and makes it more drinkable.

'If you're too conservative, too set in your ways and you say, 'Oh well, no, it should not be done, it's crass', well... the Europeans used to say that of America.'

Genius or madness, Singapore can partake of the same - revelling in the juncture of new and old; the tried-and-tested and the experimental, he says.

And the bonsai must go forth with boldness: 'I think we would be a very exciting place, a crucible of new ideas, of new possibilities. When cultures mix, there's tension, but there's also sparking... and new forms will evolve.'

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Source - The Straits Times (http://www.straitstimes.com/Insight/Story/STIStory_554502.html)

 

China's love- hate affair with markets

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AgBank makes dismal debut despite Beijing's feverish stage-managing

 

Asia-US bond remains strong

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By Tommy Koh

 

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PROFESSOR Simon Tay has written an important new book on the future of America's relations with Asia - Asia Alone: The Dangerous Post-Crisis Divide From America. He makes the following points:

  • *  The United States is a declining power;
  • *  Asia is a rising power;
  • *  America's will to engage with Asia is waning;
  • *  America's influence in Asia is declining;
  • *  Asian regionalism is getting stronger;
  • *  Asia can and will be more ready to take its own path.

    I will discuss each of these points.

    First, is the US a declining power? I can understand why Prof Tay believes so. He wrote his book last year, while he was the Bernard Schwartz Fellow at the Asia Society in New York. He witnessed the collapse on Wall Street and the fall of American corporate icons. He left an America in recession, with a double-digit unemployment rate and astronomical fiscal deficits. He was concerned about the rising tide of economic nationalism in America.

    It is, however, a mistake to count the Americans out. Like Mr Ho Kwon Ping, who wrote in this space two weeks ago, I am optimistic about America's future. If its history provides any guide, it will bounce back from this adversity as it had from all its previous adversities.

    My optimism about America's prospects is based on a number of its strengths: its ability to attract and retain talent; the excellence of its top universities and research institutions; its culture of innovation and creativity; and its mix of cultural diversity and intellectual freedom. I therefore do not regard the US as a declining power.

    Second, is Asia a rising power? Asia is a huge and heterogeneous continent. Some countries and regions of Asia, such as China, India, South Korea and Asean, are rising rapidly. Japan is stagnating at a high plateau. However, we should never forget that Asia is also home to the largest number of poor people in the world. And even in the case of the two rising giants, China and India, their social divisions are great and getting worse.

    Asia may be getting richer, but we should be humble and acknowledge our many shortcomings. For example, nearly 500 million Asians do not have access to safe drinking water and 1,900 million Asians do not have access to basic sanitation. It will be a long time before we can match the West in terms of economic, military, intellectual, cultural, diplomatic and moral power.

    Third, is America's influence in the world and in Asia declining? Prof Tay agrees with Newsweek editor Fareed Zakaria's thesis that we already live in a post-American world. I do not agree.

    The US may no longer be a hegemon, but it is the indisputable leader of the world. There is no country or combination of countries that can match its power. The convening power of the US was on full display in April when President Barack Obama invited 48 of the world's leaders to a nuclear summit - and 47 of them attended.

    The only country that can help to bring peace to the Middle East is the US. The Doha Round of trade negotiations cannot be successfully concluded until the US is ready to make a deal with its negotiating partners. In the Asia-Pacific, the US plays an indispensable role in maintaining the region's peace and security. Contrary to Mr Zakaria's view, I would argue that we still live in an American world.

    Fourth, is America's will to engage with Asia on the wane? I do not think so. I would give President Obama and Secretary of State Hillary Clinton a distinction for getting the administration's Asia policy right.

    Soon after taking office, Mrs Clinton said that America was back in Asia. Her first foreign trip as Secretary of State was to Asia - and, significantly, included a visit to Indonesia and the Asean Secretariat. During his first year in office, Mr Obama visited four Asian countries: Japan, Singapore, South Korea and China. Declaring himself America's first 'Pacific President', he attended the Apec Summit in Singapore and held a historic first summit with all 10 Asean Leaders.

    The US has signed the Asean Treaty of Amity and Cooperation. It hosted the second negotiating meeting of the Trans Pacific Partnership, which consists of eight Apec economies - namely, Australia, Brunei, Chile, New Zealand, Peru, Singapore, Vietnam and the US. Mr Obama recently urged the US Congress to ratify the US-South Korea Free Trade Agreement.

    My conclusion is that the Obama administration's No. 1 foreign policy priority is Asia.

    Fifth, is Asian regionalism getting stronger? Will Asia exclude the US from its regional architecture, and take its own path?

    I agree that Asian regionalism is getting stronger. Asean, Asean+3 and the East Asia Summit are growing from strength to strength. For obvious reasons, the US cannot join Asean or Asean+3. However, the important question of whether Asean would invite the US (and Russia) to join an expanded East Asia Summit - or a new configuration, dubbed Asean+8 - will be discussed at the Asean Summit in Hanoi this month.

    My conclusion is that all the countries in Asia, including China, view the US as a stakeholder in Asia's peace and prosperity. No one in Asia is seeking to exclude the US from the region.

    Prof Tay is right when he says that there is now a strong sense of Asian regionalism. We see this in Asean's new ambitions to be governed by a Charter and to transform itself from an association into a community. At the same time, Asia is aware that it has more convergent than divergent interests with the US.

    This is why I am confident that Asian leaders will be wise enough to nurture both Asian regionalism and Asia's trans- Pacific ties with the US. I am, therefore, confident that the US and Asia will be together and not apart in this century.

    The writer is chairman of the Centre for International Law, NUS. Think-Tank is a weekly column rotated among eight leading figures in Singapore's research and tertiary institutions.

    Source - The Straits Times ( http://www.straitstimes.com/Review/Others/STIStory_553174.html)

     

    The perils of chasing 'market confidence'

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    A SPECTRE is haunting Europe - the spectre of 'market confidence'.

    It may have been fear of communism that agitated governments when Karl Marx penned the opening line of his famous manifesto in 1848, but today it is the dread that market sentiment will turn against them and drive up the spreads on their bonds.  

    Governments all over are being forced into premature fiscal retrenchment, even though unemployment remains very high and private demand shows few signs of life. Many are driven to undertake structural reforms that they do not really believe in - just because it would look bad to markets if they did otherwise.

    The terror spawned by market sentiment was once the bane of poor nations alone. During the Latin American debt crisis of the 1980s or the Asian financial crisis of 1997, for example, heavily indebted developing countries believed they had few options but to swallow bitter medicine - or face a stampede of capital outflows. Apparently, now it is the turn of Spain, France, Britain, Germany and, many analysts argue, even the United States.

    If you want to keep borrowing money, you need to convince your lender that you can repay. That much is clear. But in times of crisis, market confidence takes on a life of its own. It becomes an ethereal concept devoid of much real economic content. It turns into what philosophers call a 'social construction' - something that is real only because we believe it to be.

    For, if economic logic were clear-cut, governments would not have to justify what they do on the basis of market confidence. It would be evident which policies work and which do not, and pursuing the 'right' policies would be the surest way to restore confidence. The pursuit of market confidence would be superfluous.

    So, if market confidence has a meaning, it must be something that is not pinned down simply by economic fundamentals. But what is it?

    In his Communist Manifesto, Marx went on to say that it is 'high time that Communists should openly, in the face of the whole world, publish their views, their aims, their tendencies, and meet this nursery tale of the spectre of Communism with a Manifesto of the party itself'. Similarly, it would be nice if markets would clarify what they mean by 'confidence' so that we would all know what we are really dealing with.

    Of course, 'markets' are unlikely to do any such thing. This is not just because markets comprise a multitude of investors and speculators who are unlikely ever to get together to publish a 'party programme', but more fundamentally because markets have little clue themselves.

    A government's capacity and willingness to service its debt depend on an almost infinite number of present and future contingencies. They depend not just on its tax and spending plans but also on the state of the economy, the external conjuncture and the political context. All of these are highly uncertain, and require many assumptions to reach some form of judgment about creditworthiness.

    Today, markets seem to think that large fiscal deficits are the greatest threat to government solvency. Tomorrow, they may think the real problem is low growth, and rue the tight fiscal policies that helped produce it.

    Today, they worry about spineless governments unable to take the tough actions needed to deal with the crisis. Perhaps tomorrow, they will lose sleep over the mass demonstrations and social conflicts that tough economic policies have spawned.

    Few can predict which way market sentiment will move, least of all market participants themselves. Even with hindsight, it is sometimes not clear why markets go one way and not the other. Similar policies will produce different market reactions depending on the prevailing story, or fad of the moment. That is why steering the economy by the dictates of market confidence is a fool's errand.

    The silver lining in all this is that, unlike economists and politicians, markets have no ideology. As long as they make money they do not care if they have to eat their words. They simply want whatever 'works' - whatever will produce a stable, healthy economic environment conducive to debt repayment. When circumstances become dire enough, they will even condone debt restructuring - if the alternative is chaos and the prospect of a greater loss.

    This opens up some room for governments to manoeuvre. It permits self-confident political leaders to take charge of their own future. It allows them to shape the narrative that underpins market confidence, rather than play catch-up.

    But to make good use of this manoeuvring room, policymakers need to articulate a coherent, consistent and credible account of what they are doing, based on both good economics and good politics. They have to say: 'We are doing this not because the markets demand it, but because it is good for us, and here is why.'

    Their storylines need to convince their electorates as well as the markets. If they succeed, they can pursue their own priorities and maintain market confidence at the same time.

    This is where European governments (along with their economist advisers) have kept missing the boat. Rather than face up to the challenge, leaders first procrastinated and then buckled under pressure. They ended by fetishising the pronouncements of market analysts. In doing so, they have denied themselves economically desirable policies that have greater chance of garnering popular support.

    If the present crisis gets worse, it will be political leaders that bear primary responsibility - not because they ignored markets, but because they took them too seriously.

    The writer is professor of political economy at Harvard University's John F. Kennedy School of Government.

    PROJECT SYNDICATE

    Source - The Straits Times (http://www.straitstimes.com/Review/Others/STIStory_553185.html)

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Male big spenders splash their cash

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    Choose pink if you want to be regarded as bold; black to convey sleekness; purple if you want to give a funky impression, and yellow if you are in a cheerful mood. White, however, is plain old fashioned.

    The young Chinese male's wardrobe is a veritable rainbow of colors these days and it comes with accessories such as a gold chain or a designer-labeled monochrome bag. A Humvee or other sports utility vehicle (SUV) completes the picture.

    A total of 80 percent of wealthy male Chinese consumers are aged between 18 and 44, have an annual household income of more than 250,000 yuan ($36,898.74), are well educated and are open to the acquisition of luxury products, said Kunal Sinha, Regional Cultural Insights Director, Ogilvy & Mather Asia Pacific, Shanghai.

    "The male Chinese market is huge and it's an untapped wealth. The key driver here is not only that they want to look good and have the money to splurge but it's also to express their masculinity.

    "It's an expression of confidence in society and to show their wealth. Take the power suit as an example." Indeed, a tailored suit gives the impression of power, importance and confidence to the wearer. Other manifestations of masculinity include buying big cars. An estimated 20 new models of SUVs are expected to be launched in China this year alone.

    Demand for services and products outstrips supply in most cases. Spa de Feng, one of Beijing's few discreet spas for men, raked in good profits during its first month of operation after it was opened by owner Xu Feng four years ago.

    "Previously, the proportion of my expat and local clientele stood at a 90 to 10 ratio. Today, it's a ratio of 40 to 60. It's a healthy evolution," said Xu.

    On a good day, the four branches of Spa de Feng get a total of 40 clients with an average spending of 500 yuan per person per visit. The most-taken treatments are toning body scrub with marine crystals, signature four-hands massage, plant essential Swedish massage and tailor-made sea active face care.

     

    New purchasing power

    Thanks to creative marketing campaigns in recent years that have partly shaped ideas of success, lifestyle, desire and the enviable "look", consumer companies no doubt see the Chinese male consumer as another purchasing power to be actively pursued.

    Glorified images of the alpha male - men who have a high social position, are confident among the fairer sex, know what they want and go for it, and are sensitive to effeminate traits - appear in glossy advertisements embodied by the usual suspects of Asian male megastars such as Liu Xiang (the mainland's Olympic 110m gold medallist), Jincheng Wu (a Japanese-Taiwanese model and actor), Daniel Wu Yanzu (a Hong Kong-based American Chinese actor), Rain (a Korean pop singer) and Jay Chou Jielun (a Taiwanese singer).

    For men, it's really about using cosmetics to get ahead in their careers, a December 2008 survey by ChinaPolling showed. It revealed that almost 99 percent of male Chinese consumers regularly use cosmetics, with facial cleansers and body, hair and shaving care products being the most frequently.

    The male skincare sector grew 500 percent on a compounded annual growth rate from 2001 to 2008, while the deodorant market grew 15 percent annually.

    Like any young Chinese working professionals, Michel Jiang, 29, content manager at an information distribution firm, is aware of the importance of self-grooming. He spends 200 to 300 yuan on imported Japanese skincare brand Shiseido.

    "For clothes, I usually go to the malls," he said. "Clothes are my biggest consumption. I buy brands such as Zara and I spend easily anywhere between 2,000 and 3,000 yuan per shopping trip." He has a stack of colognes but only uses them on special occasions.

    Chinese men are making their presence known in other areas as well. They now comprise 27 percent of gold jewelry buyers, a 2009 survey by the World Gold Council revealed.

    "I find that interesting. And out of the 27 percent, 30 percent of them bought gold for themselves to wear to impress their wives, girlfriends or in-laws," said Sinha.

    Add these statistics to China's social situation - a gender imbalance, pursuit for wealth and prestige, fast-changing lifestyles and exposure to Western values - and it inevitably creates a paradise of business opportunities.

    "The family-planning policy has created a culture of competition among Chinese men," said Sinha. "It's competitive at work, dating and marriage for them. When we look at the statistics, there are 33 million more Chinese men than women in the country and that is sitting at the back of their minds.

    "Hence the expectation of men to have apartments, cars, and stable careers. Added to that is the mistress market - young women who are willing to be mistresses to older men who have money."

    Sinha continued: "The Chinese are generally exposed to luxury goods. What we found in many cities was that people are cash rich but there is a shortage of products and retailers."

    For entrepreneurs, this means good business.

    The highest number of Humvee buyers is in Taiyuan, in North China's Shanxi province, the country's largest coal mining center. They are seen as a status symbol and sign of ruggedness.

    Beer consumption in China is currently at a low level when compared with Japan, America or Europe. "As a result, there are lots of opportunities here," Sinha said. China's average per capital consumption of beer stood at 22 liters annually; Consumption in Japan is 51 liters and in the US 82 liters.

     

    Booming business

    In addition, the fitness and sports and clothing segments are booming too. Fitness and sports are opportunities to socialize and "it's about brotherhood and masculinity", Sinha explained.

    The virtual cash register at Vancl.com, an online clothing retailer founded by entrepreneur Chen Nian in October 2007, is ringing in brisk sales. By the end of 2008, company sales (including both online and offline channels) reached about 300 million yuan, turning Vancl.com into China's first business-to-consumer brand for men's clothes.

    Vancl.com, which registered a sales growth of 29,576.86 percent in three years, was the winner of Deloitte Technology Fast 50 China 2009, an award to recognize rapid, growing high-tech companies in China.

    Currently, the company has more than 800 employees. Sales reached 600 million yuan last year, with an average consumption of 240 yuan per customer.

    "We started the online business for men because men's clothes are easy products unlike women's items. Besides, we also found that the higher percentage of computer users is men. The boom in Internet usage helps us too," Chen Nian said.

    "With men's clothes, we pay more attention to colors that customers can choose to suit their moods," he added. In the pipeline for its spring/summer collection are shirts with cultural themes and polo T-shirts in an assortment of colors.

     

    His challenge is to build a strong brand for Vancl.com and to manage and recruit talent. "Some may be puzzled by Vancl's success, but I can tell you that what's behind our growth is our strong team," said Chen.

    Business is so good that in June 2009, the company entered the women's clothing industry and by August, Vancl also started to market footwear products, continually expanding its product lines.

    For Inditex Group, the listed Spanish retailer of renowned global brands such as Zara, the Chinese male consumer is essential, a spokesman told China Business Weekly. "Inditex has been offering male collections in China since the arrival of Zara in the country in 2004. Chinese male consumers are very important for the company because they have a special fashion taste and they are looking for the best clothes and accessories."

    To increase sales and brand awareness, Zara collaborated twice with MTV for a special collection of men's T-shirts last year. For the current season, Zara launched T-shirts featuring works by late artist Keith Harring, a celebrated American pop art and graffiti artist.

    Zara now has 36 stores in mainland China plus seven in Hong Kong and one store in Macao. Massimo Dutti has seven stores in Greater China; Pull and Bear has five; Bershka has 13 outlets.

    Source:China Daily

    http://en.ce.cn/Industries/Consumen-Industries/201007/12/t20100712_21604283.shtml  

     

     


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